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NPR Podcast

PLANET MONEY

What's with all the tiny soda cans? And other grocery store mysteries, solved.

 

Today, we are going on a shopping cart ride-along with one of those price pack architects. She's going to pull back the curtain and show us why some products are getting larger while others are getting smaller, and tell us about the adorable little soda can that started it all.

 

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What's with all the tiny soda cans? And other grocery store mysteries, solved. : Planet Money

There's a behind the scenes industry that helps big brands decide questions like: How big should a bag of chips be? What's the right size for a bottle of shampoo? And yes, also: When should a company do a little shrinkflation? From Cookie Monster to Presid

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