스피킹인잉글리쉬~*

NPR Podcast

PLANET MONEY

What's with all the tiny soda cans? And other grocery store mysteries, solved.

 

There's a behind the scenes industry that helps big brands decide questions like: How big should a bag of chips be? What's the right size for a bottle of shampoo? And yes, also: When should a company do a little shrinkflation? 

 

From Cookie Monster to President Biden, everybody is complaining about shrinkflation these days. But when we asked the packaging and pricing experts, they told us that shrinkflation is just one move in a much larger, much weirder 4-D chess game.

 

NPR 팟캐스트 원문 기사 보러가기 

 

What's with all the tiny soda cans? And other grocery store mysteries, solved. : Planet Money

There's a behind the scenes industry that helps big brands decide questions like: How big should a bag of chips be? What's the right size for a bottle of shampoo? And yes, also: When should a company do a little shrinkflation? From Cookie Monster to Presid

www.npr.org

 

공유하기

facebook twitter kakaoTalk kakaostory naver band